AdvoCare - Update and Optimize Product Description
Led the redesign of the product description page for AdvoCare to improve usability, clarity, and overall shopping experience. The goal was to make product information easier to understand and help users make confident purchase decisions.
ROLE
PROBLEM
The existing product page made it difficult for users to quickly find key information and select product options. User testing revealed gaps in clarity around product benefits, usage, and long-term value.
Understanding the friction
Research & Best Practices
Applied usability principles from Baymard Institute alongside insights from user testing to guide design decisions.
Interaction Improvements
Redesigned the buy box to highlight key information and simplify decision-making
Replaced dropdowns with button selections for subscriptions and product sizes
Improved clarity and accessibility of product options
Content Strategy
Restructured the layout to answer key user questions:
How does this fit into my daily routine?
What are the ingredients and benefits?
What are the long-term results?
Redesigning with Intent
Delivered a cleaner, more intuitive product page that:
Simplifies product selection
Surfaces the most relevant information upfront
Improves overall usability and engagement
Impact of Redesign
The updated experience made it easier for users to understand products, select options, and move confidently toward purchase—resulting in a more user-friendly and effective shopping journey.