Pier 1 – E-commerce Experience Redesign
I worked on designing the UI/UX for Pier 1 Imports’ new online shopping experience in collaboration with a third-party development team. The goal was to create a seamless, visually engaging, and easy-to-navigate e-commerce journey that improved how users discover and purchase products.
ROLE
PROBLEM
The project required balancing strong visual storytelling with usability. We needed to:
Simplify product discovery
Reduce friction in the shopping journey
Align design with third-party development constraints
Maintain brand consistency while modernizing the experience
Process & Approach
Defining the Experience
Working with the Creative Director, I helped establish the visual direction of the site while ensuring it supported intuitive navigation and interaction patterns.
Interaction Design
I designed key user experiences including:
Landing page interactions and carousel behavior
Mega navigation structure and interactions
Browsing flows that made product discovery faster and easier
Collaboration with Developers
I worked closely with the third-party development team to ensure designs were feasible and translated smoothly into a functional product. Together, we focused on creating a frictionless path from browsing to purchase.
Design & Testing
We developed high-fidelity styled comps for stakeholder reviews and user experience validation, iterating based on feedback to refine usability and engagement.
Solutions and Deliverables
Solution
The final experience delivered:
A clean, visually engaging interface aligned with the brand
Improved navigation through a streamlined mega nav
Intuitive interactions that made browsing and shopping feel effortless
A cohesive design system that supported consistency across the site
Deliverables
High-fidelity UI designs and styled comps
Interaction designs for key user flows
A comprehensive 30-page style guide for developers
Component usage
Interaction behaviors
Visual standards and guidelines
Impact on User Experience
The redesigned experience made it easier for users to explore products and complete purchases, while giving the development team clear guidance for implementation. The result was a more modern, user-friendly shopping experience that balanced aesthetics with functionality.